It's a marketing gimmick. A Los Angeles based group of hipsters started a company to capitalize on the newness of the "gummies" angle in the supplement industry.
This prostate product is advertised all over social media with actors pretending to be happy customers. It's total nonsense and the "gummies" are a joke. The lab test showed is has under 10 mg of sterols - despite the label claim 600 mg of a 10:1 extract of saw palmetto, which if true, would contain more than 9 mg of sterols. The test also shows this little candy gummies has less than 1 mg of free fatty acids in a serving - in other words - this is just a worthless little candy ass scam with virtually zero prostate benfits.